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S c e n a r i o A fast pace of growth made it difficult for NEC Electronics to welcome and thoroughly orient its new hires. The company requested GCM to propose an effective and cost-efficient remedy. After an audit of the company's needs and procedures, we recommended a fun entertaining yet informative web site to be posted on NEC's corporate intranet. S o l u t i o n The site GCM created for NEC Electronics emphasized an entertaining storyline that mixed learning with humor, surprises and interactive fun. The futuristic theme enabled the site to present corporate messages in a memorable way. On-line interactive games underlined key points. The end result was a useful easy to use and cost-effective program to inform and motivate new employees. |
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